INDUSTRY Mobile Service Provider CHALLENGE The marketing team had a deadline to launch a new offer to advertising agencies. The network team was unable to meet the marketing team’ s requirements due to the complexity of obtaining content analytics for such a large volume of subscribers. RESULTS WITH GUAVUS Time to Market: Leveraging Guavus’ platform, the network team was able to aggregate and correlate behavioral and geographic data to meet the marketing team’ s deadline. Monetization of Data: Analysis of subscriber’ s behaviors enabled the Service Provider to offer advertising agencies targeted customer segment information for effective ads. 90% Reduction in Data Transport and Storage: All important information is processed at the edge and then transported, while redundan

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