INDUSTRY T elecom Service Provider PRODUCT Guavus Marketing Insight CHALLENGE Marketing team needed to understand customer preferences to provide advertisers correct information They were unable to accurately categorize websites visited, track Ad-IDs and match with subscribers to build rich customer profiles RESULTS WITH GUAVUS Better Understanding of Customers: Collect and categorize subscribers’ interests so that marketing teams can create personalized offers and monetize data Website Categorization: Use machine learning to quickly categorize websites visited to reveal customer preferences Time to Market: Understand what customers need faster to present more desirable offers IMSI to Ad-ID Correlation: Keep subscribers’ details private Improved Customer Experience: M

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