INDUSTRY Tier 1 Mobile Operator PRODUCT Guavus Marketing Insight CHALLENGE Standard messaging advertising campaign for restaurant was yielding below average results. Messages were sent to large audience segments based on demographics only . Click-through rates and app download rates were poor. RESULTS WITH GUAVUS 7X Increase in Conversion Rates: By creating sub-segments of subscribers based on interests, click through rates and downloads of apps increased 7X! Personalized Messaging: Real- time measurement of subscriber’ s behaviors enabled the service provider to offer targeted messaging based on consumers’ interests Increased Value to Consumers: T ailored content was more readily accepted by consumers Time to Market: Service provider used Guavus’ off-the-shelf URL and mob

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