Top 10 Signs You Have a Marketing Data Problem May 20162 | Top 10 Signs You Have a Marketing Data Problem 10 You sense sales could be uncovering more deals from your responses, but you lose all visibility into sales follow up once the lead is converted to a contact.3 | Top 10 Signs You Have a Marketing Data Problem 9 The wrong campaign is credited on opportunities. It’s not always the first campaign or the last campaign that should get revenue attribution for a new deal. Campaign B Response 2 Campaign C Response 3 Campaign A Response 1 New Big Deal Closed4 | Top 10 Signs You Have a Marketing Data Problem 8 Or worse, no campaign was credited because when the opportunity was created, there was no campaign assigned. Campaign B Response 2 Campaign C Response 3 Campaign A R

Join for free to read