The Challenge A global data management provider and the largest contributor to the open source Apache Hadoop ecosystem, Cloudera's enterprise data hub o?ering helps companies securely "store, process and analyze" large volumes of data. Working with world-renowned brands, including MasterCard, Allstate and Qualcomm, Cloudera's clients need fast and powerful data solutions. Cloudera's SDR team needed a tool that could send outbound prospecting emails to develop new business and deliver updates to existing accounts, which would allow them to target messaging and more e?ciently communicate with their ever-growing pipeline of clients worldwide. "Each rep was doing things slightly di?erently, and while we spent a lot of time training on best practices, it can sometimes be hard to enforce, track

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