Tognana Porcellane achieved impressive results with SALESmanago, including a 350% better click-through rate on emails sent through Workflow and a 159% higher open rate. The system helped increase sales by using targeted email campaigns, recommendation frames, and personalized banners. 36% of the contact database was acquired through SALESmanago forms, and 18% of transactions originated through newsletters. Additionally, 97% of contacts agreed to receive marketing content, with 70% being monitored. Future developments include lead nurturing, live chat, and mobile marketing integration for SMS campaigns.

Join for free to read