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To Launch, Or Not To Launch: What Is A Marketer To Do?

To Launch, Or Not To Launch: What Is A Marketer To Do?

Decision Analyst
Pages 3 Pages

Category: Organic Food Manufacturer Methods: Concept Testing, Brand Name Testing, Packaging Research Summary A large organic-foods manufacturer had a number of decisions to make about its new, healthier product formulation targeted to moms with young children. Specifically, the marketer had to decide how to package, name, and introduce the product. R&D was making great strides on a new and innovative package design that would not only make

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