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Using a MaxDiff Analysis To Make Decisions

Using a MaxDiff Analysis To Make Decisions

Decision Analyst
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Case History Copyright © 2014 Decision Analyst. All rights reserved. Strategic Research ? Analytics ? Modeling ? Optimization Using a MaxDiff Analysis To Make Decisions Category: Insurance Company Methods: MaxDiff Analysis, Message Evaluation Summary The changing healthcare environment has created confusion among consumers. Our client, a health- insurance provider, wanted to know how best to communicate with their customers about the Affordabl

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