Case History Strategic Research ? Analytics ? Modeling ? Optimization Copyright © 2014 Decision Analyst. All rights reserved. Category: Automotive OEM Methods: Quantitative Research, Intender Survey, New Buyer Survey, Competitive Buyer Survey Summary A global automotive OEM was launching a redesigned version of its best-selling vehicle in the U.S. The vehicle was among the leaders in its segment. Some would consider it a “benchmark” vehicle.

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