Combining Ve’s onsite engagement and email remarketing solutions, global hotel chain Best Western achieved a significant increase in direct bookings
Combining Ve’s onsite engagement and email remarketing solutions, global hotel chain Best Western achieved a significant increase in direct bookings
2 PagesBest Western. Through a combination of Ve’s onsite engagement and email remarketing solutions, global hotel chain Best Western achieved a significant increase in direct bookings through their German website, bestwestern.de. About Best Western With more than 4,200 hotels in over 90 countries, Best Western has brought thousands of entrepreneurially independent hotels under one brand, making it one of the largest hotel chains in the world. With a revenue share of approximately 30% of the total electronic bookings taken by Best Western, the German- language homepage, bestwestern.de, is the largest and most successful distribution channel for the 200+ Best Western Hotels in Germany. The challenge Cancellation rates are significantly higher for tourist websites than in other secto
