Case Study
To explore ways of increasing digital engagement with customers and stakeholders
WWW.CRITICALEYE.COM In the Pop-up Board case study below, Criticaleye was able to bring together a carefully selected group of experts to share stories and experiences of the issues the host company was facing. International healthcare firm (over 10,000 employees and with operations in over 100 countries globally) • To explore ways of increasing digital engagement with customers and stakeholders • To share strategies for customer acquisition and retention to date and get feedback on various approaches • To gain a deeper understanding of how different technologies can further enhance various services and interactions with customers • To get feedback on brand positioning and the importance of establishing expertise • To better understand the challenge of balancing techno