WWW.CRITICALEYE.COM In the Pop-up Board case study below, Criticaleye was able to bring together a carefully selected group of experts to share stories and experiences of the issues the host company was facing. Employee services group • A desire to grow the business and seek investment for this next stage of growth • To gain insight on investor relations, including how to build a stronger narrative and attract the best deal • Advice and information on shaping the investor pitch (i.e. what to prioritise, tone and approach, accentuating the positives) • The need for a clearer vision on where the business is now and where the leadership team wants to be • A renewed focus on defining and segmenting potential investors (i.e. AIM over tech) and thinking about the transition from o

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