To engage the target user at every stage of their journey, Ve set up Digital Assistant on each of The Jockey Club’s racecourse websites.
To engage the target user at every stage of their journey, Ve set up Digital Assistant on each of The Jockey Club’s racecourse websites.
2 PagesCUSTOMER STORY To engage the target user at every stage of their journey, Ve set up Digital Assistant on each of The Jockey Club’s racecourse websites. This was accompanied by its email remarketing tool, as well as Ve’s programmatic advertising solution, driving traffic and boosting ticket sales. The Jockey Club. A bit about TJC... Founded in 1750, The Jockey Club has grown to become the largest commercial group in British horseracing, owning 14 leading racecourses. Ve has been working with TJC for a couple of years, starting off with its email remarketing solution and Digital Assistant. Programmatic advertising was later incorporated for certain key events in their calendar. Using Ve’s full suite of solutions, a consistent customer journey could be formed, driving engagement and
