be seen. CASE STUDY THE SITUATION • Needed to develop a presence on marketplaces • Sought a central hub to host its online inventory • Wanted to expand its digital marketing efforts When Woody Anderson joined Timex as its vice president of e-Business, the company wasn’t reaching its full potential online. “We had zero manufacturer-driven online presence in any of the major online marketplaces a year ago,” said Anderson. The company knew opportunities existed on marketplaces and through various online advertising channels, so Timex began focusing on elevating its brand digitally and growing its direct-to-consumer strategy to reach more online consumers. THE SOLUTION • ChannelAdvisor Marketplaces to sell on sites like eBay and Newegg • ChannelAdvisor Digital Marketing to drive awaren

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