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Timeless LU Ads Drive Alcohol Purchasing And Keep Legacy Alive

Timeless LU Ads Drive Alcohol Purchasing And Keep Legacy Alive

Exterion Media
Pages 2 Pages

Key Take Outs CASE STUDY Classic Whiskey Brand THE RESULTS People using the LU, and in particular frequent Tube users, were much more likely to recall this classic whiskey brand, and were also more likely to go out and purchase the product. Prompted brand awareness of this whiskey is highest for frequent Tube users (97%). Whiskey is the most recalled brand advertised – driven by long-term LU advertisements. 2/3 frequent Tube users have

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