Case Study: Sales Force Enablement at a Large Pharmaceutical Company Background A leading pharmaceutical company invested billions each year developing drugs for a broad spectrum of medical conditions. A sales force of over 3,500 representatives helped bring those products to the North American market. Every day, representatives called on physicians to introduce new ways to treat their p a tien t s ’ needs. Sector Healthcare Industry Pharmaceuticals Solution A cloud based mobile SaaS application powered by a leading BI platform Result Time saved, ROI increased Given their c u s to m e r s ’ demanding schedules, sales representatives had to make each call as productive as possible. Homework was mandatory: Representatives had to understand each d

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