Major Medical Device Manufacturer Improves Sales Productivity on a Global Scale
Major Medical Device Manufacturer Improves Sales Productivity on a Global Scale
2 Pages© TikaMobile, Inc. 902 Broadway, 6 th floor, New York, NY 10010 CASE STUDY Major Medical Device Manufacturer Improves Sales Productivity on a Global Scale Challenge A global manufacturer of advanced Surgical Specialty Products and Services was faced with challenges unique to medical device companies. Between healthcare reform, complex sales and contracting models, new promotional channels, fierce competition, and the demand to reduce costs, the company’s 900+ sales reps had incredible pressure to digest an enormous amount of information to meet their quotas. Using a traditional CRM to manage information did not make the process any easier and user adoption was low. The system was used primarily as a data entry tool and for each individual customer, the sales reps had to
