Ticket Gateways Repeatedly Caught The Attention Of Tube Users, Driving Them To Find Out More.
Ticket Gateways Repeatedly Caught The Attention Of Tube Users, Driving Them To Find Out More.
2 PagesCASE STUDY – 3 Car Rental Company Key Take Outs Exposure to London Underground advertising has a significant impact on: • Ad awareness • Brand association • Brand consideration • Brand preference THE RESULTS • Ticket gateways were the most recalled advertising format • Advertising encouraged respondents to feel more positively about the brand • Respondents agree that hiring a car from this rental company is a smart ch
