© Quadient I www.quadient.com Thrive and Survive: How print communication’s value continues for SMBs and customersThrive and Survive: How print communication’s value continues for SMBs and customers | 2 © Quadient I www.quadient.com Introduction The use of print communications appears to be on the upswing. The leaders of this resurgence are small and medium-sized businesses (SMBs), the backbone of the global economy. Small businesses alone (with fewer than 500 employees) account for almost 50% of the GDP of the U.S. 1 There were certainly many SMBs who were forced out of business as a result of the cascading effects of the pandemic. In the U.S. alone, 34% of small businesses closed, compared to January 2020. 2 Despite the downturn experienced by SMBs, and the pain felt by larg

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