HOW TO BUILD AN EFFECTIVE CUSTOMER COMMUNICATION STRATEGY Optimize the channel mix to maximize engagementHOW TO BUILD AN EFFECTIVE CUSTOMER COMMUNICATION STRATEGY • 2 YOUR CUSTOMER COMMUNICATION STRATEGY MATTERS MORE THAN EVER The business landscape is constantly evolving, and, regardless of remote/hybrid/in-office employees, companies must still be able to deliver communications easily and effortlessly to their customers and prospects. That said, how should companies communicate with their customers - print or digital communications (or both)? What are the benefits of each? How do customers even want to receive their communications from your company? Quadient and IDC set out to find the answers. During in-depth interviews with Quadient customers, IDC gained insight into everything

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