Case Study: This is What a Strong Review Profile Looks Like - Marketing 360® Consumers don’t trust you. Sorry, but that’s a harsh truth every business must face. Today’s shoppers are jaded, cynical, and highly suspicious of advertisements. If they feel someone is trying to “sell” them, they lock their wallets. But that doesn’t mean they don’t want to buy products that are a solution to their problem. They just want unbiased proof that the business keeps its promises – before they break out their plastic. Enter marketing content de jour, the online review. If your prospective buyers tend to be skeptical, reviews are the balm to soothe their fear of buyer’s remorse. Social proof impacts opinion. If it worked for these people, it should work for me. Reviews are make or break. Here’s w

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