This is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company CO-CREATION HELPS IN KEY INVESTMENT DECISIONS USING ANALYTICSGlobal CPG companies face varying challenges in different markets to grow their product categories. This is because each market or country is governed by different legislative and economic environments, cultural differences in behaviors and preferences, and demographics. Hence, for large investment decisions, companies have to weigh all the variables, isolate the most critical ones and study their impact on category growth. In other words, it requires advanced analytics to take sound, data-driven decisions, which can drive growth over the long-term. As we know... WNS Case Study | Co-create to Outperform TM 01 The challen

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