Thinking Capital Empowers their Sales Team with Real-Time Market Insights Using Heroku + Salesforce Delivering smart, innovative financing solutions to Canadian businesses Since 2006, Thinking Capital has provided over 10,000 Canadian businesses with innovative financing solutions and supported them with immediate actions that they can take to boost their performance. With a fast and simple application process, merchants can receive funds within days of applying. Thinking Capital’s unique business model has allowed them to partner with leading payment processors, such as Moneris, to help scale their reach and further streamline the repayment process for their shared customers. The Challenge: Driving Sales Conversations Due to the innovative nature of their product, Thinking Capital needed

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