Audi super-charges awareness for the e-tron and carbon neutral driving The Challenge • Reach the e-tron’s target audience of premium auto buyers with an interest in innovation and e-mobility • Position Audi as a leader in carbon neutral driving • Raise awareness of the e-tron • Drive qualified visits to the Audi website Page 1 of 2 Stylish, innovative and 100% electric, the e-tron is the flagship vehicle leading Audi’s move to carbon neutral driving. It’s designed for an audience whose natural home is LinkedIn: people with purchasing power, who are fascinated by innovation and have an appetite for leading the way. By targeting both e-mobility influencers and mass affluent auto buyers, Audi’s LinkedIn campaign swiftly put the e-tron on pole position for those thinking about the fu

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