NCS helped a major beverage brand measure the impact of its outdoor advertising campaign by deploying Sales Effect measurement. This enabled Clear Channel Outdoor to assess how roadside and high-impact billboards influenced incremental sales, audience engagement, creative effectiveness, and frequency. NCS’s insights provided critical data that allowed the brand, agencies, and publishers to understand campaign performance more accurately and optimize strategies to boost sales among adult shoppers in key markets through targeted, layered advertising approaches.

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