Any advertising that targets the consumer on the go is classified as outdoor advertising. That’s the space our client thrives. A wide array of products, backed by valuable market insights, helps drive better outcomes for its customers (advertisers and media companies). The company, an undisputed leader, has a presence in over 35,000 locations and a reach extending to almost 80% of metro and regional Australia and New Zealand. The company believes in keeping pace with market changes, as evidenced by its inclusion of data science. Thanks to this “eye on the future” orientation, the company recognized challenges with its HR system. It all originated from the swarm of legacy and outsourced HR and payroll systems prevailing in the organization.

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