STRATEGIC BRANDING HEALTH PAYMENT SYSTEMS - BRANDING To help Health Payment Systems (HPS) develop their individual brand in order to market to new and existing customers and increase awareness about their business. HPS employees and board members. HPS asked Bottom Line to work with them in developing an individual brand that they could use to market their healthcare payment strategy to customers while also explaining more about what their services can be used for. Since its founding in 2006, HPS has worked with a variety of healthcare stakeholders to provide substantial financial benefits and make payments for health services easier and more efficient. Bottom Line performed extensive internal and external examinations of HPS. We interviewed six staff mem

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