Case Study
The White Ribbon Campaign
the white ribbon campaign campaign eFFectiVeneSS The Families Commission has used Insights to not only to show that its “White Ribbon” campaign is being seen, heard and acted upon, but also to help shape the ongoing campaign strategy. the chaLLenge • White Ribbon is a gl obal campaign that enc ourages men to stand up against viol ence to war ds w omen. In New Zealand it is l ed by The F amilies Com