INSIGHTS CASE STUDY The fight against fake Muslim prayer robes in MalaysiaISENTIA | Case Study Name As a result, some Muslimah (Muslim women) are adopting branded prayer robes, or telekung, as part of their lifestyle. This trend has spurred the creation of various premium telekung brands, however it has also led to counterfeit brands entering the market. Premium telekung brand, Telekung Siti Khadijah (TSK), engaged Isentia to help them better understand their audience, stand out from counterfeit products, communicate their brand value and differentiate themselves from competition from both established and counterfeit players. To fight counterfeits and stay ahead of the competition, TSK collaborated with Isentia to find out: • What makes consumers prefer one brand’s prayer rob

Join for free to read