R U OK? Isentia Case StudyBrendan Maher, CEO, R U OK? “R U OK?’s partnership with Isentia has greatly strengthened our ability to evaluate the reach and impact of our media footprint across traditional, digital and social channels. Qualitative monitoring has provided valuable insights to drive our content strategy and Isentia’s quantitative report provides us with an overview of where we need to try harder and a great reporting tool for our funding and strategic partners. The comprehensive analysis of R U OK?’s Facebook activity has really helped us think about how to provide meaningful content to better engage men, who currently account for less than 1 in 4 interactions.” ISENTIA | 2016 R U OK? Case Study R U OK? uses the insights Isentia provides to plan and evaluate it

Join for free to read