sponsored by Osterman Research, Inc. P.O. Box 1058 • Black Diamond, Washington • 98010-1058 • USA Tel: +1 253 630 5839 • Fax: +1 253 458 0934 • info@ostermanresearch.com www.ostermanresearch.com • twitter.com/mosterman An Osterman Research White Paper sponsored by Why All Organizations Need to Manage and Archive Social Media SPON WHITE PAPER SPON sponsored by© Osterman Research, Inc. 1 Why All Organizations Need to Manage and Archive Social Media EXECUTIVE SUMMARY Social media is among the most pervasive and fastest growing application categories: roughly one in every eight people on earth has an account with Facebook, the most popular social media property. In 2011, 48 hours worth of video were uploaded to YouTube each minute, up from eight hours per minute in 2

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