The University of Virginia Uses EverTrue to Fund Two $3 Million Professorships
The University of Virginia Uses EverTrue to Fund Two $3 Million Professorships
2 PagesThe University of Virginia Uses EverTrue to Fund Two $3 Million Professorships Who The University of Virginia (UVA) College Foundation for Arts & Sciences is the largest of over 20 foundations within the UVA advancement system. UVA manages over 200,000 records in their database, Ellucian Advance. Challenge 1. Finish out a $3 million campaign to create a professorship in honor of the late Julian Bond, a prominent civil rights leader who had taught at UVA for two decades. 2. Execute a mid-campaign fundraising push for a $3 million economics professorship in honor of beloved Economics Professor Ken Elzinga. Why EverTrue By harnessing Facebook data from EverTrue, UVA was able to expand their marketing reach and close out a 10-year effort to fund the Julian Bond professorship. The team identifi
