Boston University’s Annual Giving and Engagement Teams Connect Alumni to the Right Opportunities With EverTrue Who Boston University (BU) is a leading private research university with two primary campuses in the heart of Boston. BU’s annual giving and engagement teams work to connect alumni with the causes they care about at BU through giving and volunteer opportunities. BU holds 400,000 records in their Blackbaud database. Challenge Since 2010, BU had increased staff time and budget on social media and attracted over 270,000 fans on its general Facebook page and over 77,000 on its alumni page. However, BU’s annual giving and engagement teams sought a way to capture all of that social data and use it to support annual fund participation and dollar goals. Why EverTrue EverTrue helps BU gain

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