Salem State University Reaches $25 Million Campaign Goal With EverTrue Who Salem State University, a four-year public university located in Salem, Massachusetts, with 10,000 students and over 78,000 constituent records. Challenge Salem State was nearing the end of its first ever comprehensive campaign—a multi-year effort to raise $25 million. With $5 million to go and having exhausted the school’s largest donors, the Salem State advancement team was laser- focused on discovering new prospects to cultivate and solicit. However, this was challenging due to inadequate access to their data, outdated business information, and a small, time-strapped staff. Why EverTrue To address these issues and breathe new life into the campaign, Salem State purchased EverTrue. The team hoped that EverTrue wou

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