St. Paul’s Achieves School’s Highest Participation and $1 Million Challenge Gift With EverTrue
St. Paul’s Achieves School’s Highest Participation and $1 Million Challenge Gift With EverTrue
3 PagesSt. Paul’s Achieves School’s Highest Participation and $1 Million Challenge Gift With EverTrue The Full Story With an ambitious participation goal of 50%, a $1 million gift at stake, and two weeks to go, the St. Paul’s School advancement team was on the clock to close out the annual fund. Using EverTrue, the team ran searches to create prioritized lists of the 4,000 best alumni to reach. Among other criteria, the EverTrue lists ranked the prospects based on powerful data points like Facebook engagement and giving history. The team then launched an email campaign targeted at these high- potential prospects, providing the link to a new donation page powered by EverTrue. With the page’s mobile and user-friendly interface, donors could complete their gift in seconds without the hassle of filli
