“ Working with a world-class software provider like Finastra will help us achieve our goals and significantly contribute to our success in the market. ” Ahmed Helmy CIO, The United Bank of Egypt CASE STUDY The United Bank of Egypt Goes Digital to Optimize Customer Engagement 2 FINASTRA Case study About The United Bank of Egypt The United Bank of Egypt was founded in 2006 by the Central Bank of Egypt. The United Bank is considered the third-largest banking entity in Egypt; it operates a network of 59 branches, 200 ATMs and a fleet of mobile banking units. The Challenge The United Bank aims to establish itself as Egypt’s top local bank and the leading bank for small and medium-sized enterprises (SMEs). To stand out from the crowd and grow its market share, the bank wanted to a

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