Digital Growth Guide forChapter 1: Increasing test drive bookings Getting customers from behind their screens to behind the wheel Chapter 2: The long purchase cycle Make each ad dollar spent worth it Chapter 3: High acquisition costs Get those anonymous browsers to introduce themselves Chapter 4: Anonymous users Help your customers gather momentum along their user journey The 5 challenges every automotive marketer faces Chapter 5: Lost servicing revenue Don’t miss out on this valuable customer touchpoint and revenue raiserThe auto industry is in a period of transition 1 . Between smart cars and electric vehicles, the consumer landscape is changing. Brand loyalty, discovery and research methods, and even models of ownership are being reimagined. As consumers increasingly go to digit

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