The UConn Foundation mobilizes frontline fundraisers, sets new giving and engagement records with EverTrue Who The University of Connecticut Foundation, a separate nonprofit that raises and administers funds for UConn, aims to strengthen the university “one relationship at a time” by engaging more than 250,000 alumni, parents, and friends. The Foundation’s staff of 150+ works with EverTrue and Blackbaud Enterprise CRM as its underlying database. Challenge The team was tasked to create a personal experience for every graduate, increase annual participation, move toward $100 million in annual fundraising, and supply up-to-date information to frontline fundraisers. Why EverTrue The mobile-first platform gives users global access to constituent information, taps into new sources of digital eng

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