The University at Buffalo Escalates Philanthropic Support and Alumni Engagement With EverTrue Who The University at Buffalo (UB) is a public research institution in the State University of New York (SUNY) system. The UB advancement office manages over 370,000 records in their database, Ellucian Advance. Challenge Across the advancement office, UB sought a more efficient way to capitalize on information from their database—and from external sources—to improve alumni management, prospect identification, and fundraising results. In addition, while UB has done a great job of building an alumni community on social media, the team had no way to understand and measure those efforts through a fundraising and development lens. Why EverTrue To UB, the EverTrue Platform was unique because it provided

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