Oklahoma State University Boosts Digital Annual Giving With EverTrue Who John Grice is the assistant director of annual giving at Oklahoma State University (OSU), a large public research university in Stillwater, Oklahoma. The OSU Foundation manages over 400,000 records in their database, Raiser’s Edge. Challenge As a member of the OSU annual giving team, John focuses on cultivating young donors and developing digital programs to support the university’s donor- centric approach to annual giving. Yet, it was challenging to build these types of campaigns without an easy way to segment constituents and understand their online activity. John wanted to be able to uncover constituents who have risen their hands to say they care about specific programs—and then target them with relevant opportuni

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