The Tropicana Las Vegas Hotel & Casino Client Success Story The Tropicana Las Vegas re-invigorated their Players Club by using emerging mobile data collection technology to grow their loyal customer base with On The Spot Systems’ mobile survey tool. As part of an initiative to re-market the Tropicana Hotel and Casino in Las Vegas to younger generations to come, the Trop had to look closely at the ways that they were communicating with their target audience. “We just began a large-scale marketing campaign on the Las Vegas Strip to drive new enrollments to the Trop Plus Players Club,” said Bart Golub, Manager of Slot Marketing for the Tropicana Las Vegas. The Trop took the opportunity to look at other areas of their marketing and customer loyalty operations and decided it

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