This cheat sheet introduces The Trade Desk (TTD), a demand-side media buying platform for marketers and agencies to create, manage, and optimize data-driven advertising across formats, channels, and devices. It integrates with major publishers and data partners, using a bid-factor system to evaluate and purchase only the most valuable impressions in real time. Fivetran’s TTD connector, currently in beta, centralizes advertising exchange data for analytics. To enable it, customers must complete an access agreement and an API addendum, which may involve upfront costs. TTD manages paperwork execution in coordination with account managers.

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