Mistral PR, a division of Loud Group, Cherry Barns, High Street, Harwell, Oxfordshire, OX11 0EY Tel: +44 (0) 1235 834 277 www.mistral-pr.com Objectives • Cancel the fourth day of the show and stop public from attending • Target online and broadcast media as main means of news dissemination and ensure sympathetic message was portrayed post-event Strategy From the start, constant monitoring of the showground was underta

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