www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. SYDNEY, AUSTRALIA – Every year the Royal Easter Show brings together everything that is Australian, from agriculture to entertainment, into one huge exhibition. To inform and direct almost 900,000 people over a two-week period, show organizers needed a flexible platform to maintain the messaging on their larger than life digital billboards and Scala’s InfoChannel software suite exceeded their expectations. Visitors came from all around the country to attend the event, dubbed the Great Australian Muster and hosted by the Royal Agriculture Society (RAS). Therefore despite the fairgrounds atmosphere, everything behind the scenes featured the latest technological innovations. T

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