Mistral PR, a division of Loud Group, Cherry Barns, High Street, Harwell, Oxfordshire, OX11 0EY Tel: +44 (0) 1235 834 277 www.mistral-pr.com Strategy Re-invigorating visitors with regards to why they should attend the Royal Show formed a key element of the media relations campaign which targeted over 600 journalists from a variety of media targets including farming, lifestyle, countryside, rural, national and regional pre

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