Mistral Group, Staplehurst Office Centre, Weston on the Green, Oxon OX25 3QU Tel: +44 (0) 1869 352 720 www.mistral-pr.co.uk Mistral advised the BPC on the use of SMS, fax and direct mail, website and internal publications to ensure the event was well signposted. Copy was also provided to supply chain partners for newsletters or websites that promoted the event ensuring a build-up of coverage through this channel. Mist

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