The Red Door by Elizabeth Arden The Challenge With 29 day and resort spa locations across the country, The Red Door Salon & Spa is a national destination for clients looking for the best in beauty and wellness. Ever on the industry cutting edge, The Red Door wanted an efficient way to ensure their online presence matched their exceptional quality of service across locations. The Red Door partnered with Signpost to achieve that goal. Signpost Solution Signpost was able to deliver on The Red Door’s objectives due to its robust AI-driven CRM. Unlike other customer relationship management (CRM) platforms, Signpost automatically collects incoming phone and email information on-site to create detailed contact records. Signpost then uses these records and machine learning to generate

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