THE ELIZABETH ARDEN CASE STUDY FEBRUARY 2017THE REBIRTH OF A SLEEPING BEAUTY GIANT: THE 1ST TWO YEARS THE ELIZABETH ARDEN CASE STUDY THE CHALLENGE For the first two years of the collaboration between Elizabeth Arden and Air Paris the challenge was to give the brand a modern identity and ownable territory while maintaining the strength of its heritage as the Brand that is FOR WOMEN, BY WOMEN. Elizabeth Arden needed to connect with consumers in Europe, Asia and the US, which would in turn boost growth and regain relevance. The ultimate goal for Elizabeth Arden has been to reclaim the territory as an optimistic, forward-thinking and innovative brand that is desirable to women around the world. HERITAGE MADE RELEVANT TODAY Now more than ever consumers want to engage with brands that

Join for free to read