THE NIC+ZOE CASE STUDY APRIL 2017THE NIC+ZOE CASE STUDY THE CHALLENGE NIC+ZOE is an American fashion brand with a modern take on knitwear. The Brand is proudly rooted in Boston and founded by knitwear expert Dorian Lightbown. NIC+ZOE’s goal is to empower women to tackle their day while looking good, being comfortable, and finding a perfect balance between relaxed + refined, comfortable + luxurious. In 2014, NIC+ZOE needed to revisit all elements of its branding, strategy, advertising, video content, lookbooks, digital, and social media in order to strengthen and evolve its positioning, messaging, and awareness. The Brand’s goal was to enter more commercial doors, gain distribution, and eventually support its own freestanding stores. Internal trends survey confirmed that we no l

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