Case Study
The Primary Care Shakeup: What the Amazon/OneMedical Deal Will Teach Us
The Primary Care Shakeup: What the Amazon/OneMedical Deal Will Teach Us Based on a webinar with Persado and Alan Shoebridge , Associate Vice President of National Communications, Providence Health, Craig Kartchner , AVP of Marketing and Customer Experience, HonorHealth Amazon has long been viewed as a potential disruptor in the healthcare space. On July 21, 2022, Amazon announced that it signed an agreement to acquire One Medical, a primary care company known for seamless digital health and inviting in-office care. In a press release announcing the acquisition, Neil Lindsay, SVP of Amazon Health Services said, “We think health care is high on the list of experiences that need reinvention.... We love inventing to make what should be easy easier and we want to be one of the companies that he